Survey Says: Food Trucks Here for the Long Haul
A new study by Technomic finds that 91 percent of consumers familiar with food trucks think they are here to stay and not just a temporary fad. Of those who currently stop at trucks to pick up food, only seven percent plan to decrease visits in the coming year.
“The key for long-term success is getting the non-user to come on board,” said Kevin Higar, director for Technomic, in a press releae. “One in five individuals is not aware of or has not seen a food truck.”
Other findings from the study contained in Technomic’s Food Trucks Innovation Report include:
- One-third of people aware of food trucks have not purchased from one.
- Seventy percent of non-users are hesitant to make a purchase from a truck.
- Sixty-one percent of truck users “stumble on them.”
- Quick service restaurants are taking a hit with 54 percent of respondents choosing a truck versus stopping at a QSR.
Nation’s Restaurant News back in March reported that chains such as Carl’s Jr., Fatburger, In-N-Out Burger, Jack in the Box and others are putting franchised trucks on the road.
With the truck movement getting increased press and consumer attention, how long will it be before more restaurants and perhaps food retailers with strong foodservice programs get into the business?
It’s important to note that food trucks are not without their detractors. There is opposition mounting, especially from restaurants in cities, where owners complain about the competition when vendors park close by, as well as “street clog” and truck fumes, according to the New York Times.
As an editorial comment: We would certainly make a stop at a “Wegmans Wagon” on the side of the road instead of going to any number of local fast food chain choices. On the other hand, it’s not likely we’ll take a 15-minute car ride to Wegmans closest store to get a sandwich when there are so many other options closer to home.
- Food trucks have staying power, says Technomic – Technomic/PR Newswire
- Franchisees eye trucking opportunities – Nation’s Restaurant News
- Should Cities Drive Food Trucks Off the Streets? – The New York Times
Discussion Questions: Do you see food trucks as a trend or a fad? Do you see more restaurants and perhaps even food retailers getting into the food truck business?