Support Your Local Retailer
By Tom Ryan
What started as a simple blog post in March 2009 has turned into
a national campaign to support local stores. The 3/50 Project encourages consumers
and businesses to spend $50 of their monthly budget in three small retail stores
they don’t want to disappear.
"It’s called saving the economy three stores at a time," Cinda
Baxter, the blogger and founder of the 3/50 Project, told the Brooklyn Eagle.
The 3/50 Project website notes that if only
half of all employed people spent $50 at three small businesses, it would generate
more than $42.6 million in revenue. It also claims that for every $100 that
is spent at a locally-owned independent business, $68 comes back to the community
through taxes, payroll and other expenditures, as
compared with $43 from a national chain and zero from an online order.
who is a retail consultant and formerly an owner of an upscale stationery and
gift boutique in Minneapolis, also noted that when a national chain needs supplies
— like toilet paper, paper towels, etc. — it doesn’t
buy it locally. "The small retailer usually does," she said.
consumers, the movement goes an extra step by encouraging businesses, including
retailers, to shop local for supplies.
"It’s remembering we wear multiple hats," she said.
is offering small businesses free flyers, window banners, counter signs and
window clings, help with web sites and links
to support the cause. The website also includes numerous ways small businesses
can promote themselves and capitalize on their advantages. Said Ms. Baxter,
"They can spin on a dime, think out of the box, reverse trends without going
through corporate and getting board approval."
The 3/50 Project is said to
be resonating with consumers. Noting that she is receiving between 300 and
400 emails a day, Ms. Baxter told the Brooklyn
Eagle, "People are realizing that where they hand over the dollar
The New York City borough’s "Shop Brooklyn" program will be marketed alongside
the 3/50 Project.
Discussion Question: What do you think of the 3/50 Project and other programs
supporting local businesses and retailers?
- The 350 Project
- 3/50 Project Blog Post – alwaysupward.com
- Saving Mom & Pops Three Stores at a Time – Brooklyn Eagle
- 3/50 Project: Helping Local Businesses – ABC 13