Study: American Youth Facing Dim Prospects

Jan 16, 2003
George Anderson

By George Anderson

A new survey, America’s Youth Look to the Future, found that twenty-five percent of 16 to 24-year olds “lack the resources, financial savvy and skills to achieve their college and career dreams.” RoperASW and The Institute for Global Futures conducted the survey sponsored by the Student Loan Finance Corporation.

Norg Sanderson, ceo, Student Loan Finance Corporation said, “The good news is that this generation of young people has the desire, motivation and dedication to pursue their college dreams. The bad news is that a large number of them are unprepared to deal with the reality of what a college education costs. We may be raising a generation where the majority of young people will have unmet educational needs and little financial know-how, placing themselves and the nation at risk.”

Dr. James Canton, ceo, The Institute for Global Futures, believes, ‘America is now at a critical juncture. If we do nothing right now to better prepare our young people, our workforce 10 to 20 years down the road will be running short on highly skilled employees. It will also be forced to absorb tens of millions of frustrated employees who were denied educational opportunities and the chance to purse their career goals.”

Moderator’s Comment: What are the implications of this
study for consumer goods manufacturing and retailing businesses in the US?
Anderson – Moderator

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