Starbucks to Let Customers Pay By Android Phone
The semi-long awaited introduction of a mobile payment app for Android phones at Starbucks is finally here.
The coffee chain, which launched its Starbucks Card Mobile application for other platforms in January, said the new Android app would be available July 15 at all of its 6,800 stores in the U.S. along with 1,000 locations in Target and the same number of Safeway-owned stores.
“The expansion of our mobile payment footprint has been driven by customer interest and input. With the addition of Starbucks for Android to the Starbucks app line-up, a Starbucks mobile payment app may now be used on approximately 90 percent of smartphones currently in use,” said Adam Brotman, vice president, general manager, Digital Ventures at Starbucks Coffee Company, in a press release.
“Our customers have shown us that they love the utility, convenience and fun of our mobile apps and especially the ability to pay with their Starbucks Card using a smartphone,” said Brady Brewer, vice president Starbucks Card and Loyalty. “While mobile payment is the top feature, customers’ next favorites are the ability to reload their Starbucks Card and track their progress toward their next free drink in the My Starbucks Rewards program.”
Chuck Davidson, category manager for innovation at Starbucks, told Computerworld, that the company processed three million mobile payments in the first nine weeks after introducing its iPhone and Blackberry apps in January.
“That’s a big number in a short period of time, which we achieved with no complaints and no training issues,” Mr. Davidson said.
Mr. Davidson said Starbucks’ success means the chain isn’t waiting on Near Field Communication (NFC) technology to process mobile payments.
“Having NFC readers [inside stores] is not the issue; it’s [having enough] NFC [chips] in the phones, which we believe is two-and-a-half to three years out,” Mr. Davidson said.
- Starbucks Strengthens Mobile Payment Footprint with Launch of Starbucks for Android App and Upcoming Rollout of Mobile Payment at Safeway’s Nearly 1,000 Starbucks Locations – Starbucks/Business Wire
- Starbucks extends smartphone payment app to Android devices – Computerworld
- Starbucks Android app shows Google winning mobile OS war against Apple – International Business Times
Discussion Questions: What is your assessment of the progress Starbucks has made in mobile payments? What is your reaction to Chuck Davidson’s view that Near Field Communication technology is not part of the present answer for mobile payments?