Sports Authority Looks to Gain Flexibility


By George Anderson
The CEO of the Sports Authority retail chain believes the company will do better as a private company than it has done as a publicly traded organization.
“As a private company, Sports Authority will have greater flexibility to accomplish its long-term goals,” said Doug Morton.
Mr. Morton and 19 other members of Sports Authority’s senior management team along with the private equity firm of Leonard Green & Partners has offered to pay around $1.3
billion for the business.
Gary Balter of Credit Suisse said in a note to investors: “The management team was doing an excellent job of turning around the margins at this large industry player. The market’s
valuation at around six times cash flow we believe made this an attractive acquisition target. The questions now will be whether another buyer steps in.”
Mr. Balter added that the deal could turn out to be an advantage to the competition. “This will also make for a more stable pricing environment to the benefit of Dick’s margins,
as a levered Sports Authority will most likely not be aggressive in the future.”
Moderator’s Comment: What is your reaction to the announced deal to buy Sports Authority and take in private? –
George Anderson – Moderator
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4 Comments on "Sports Authority Looks to Gain Flexibility"
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It is unreasonable to say that public ownership always results in the sacrifice of long-term goals for short-run profit. It is also unreasonable to say that privately-held firms are always committed to the long run, regardless of short-term pain. Some private owners are short-term maximizers and some aren’t. Same with the owners of retail stocks traded publicly. The most interesting element of this buyout is that the existing management is betting that their momentum will be positive. So are the public shareholders getting adequately compensated for giving up their ownership? Let’s see if anyone else steps up and offers a higher price.
The sporting goods market has had significant consolidation, this market needs a national player who can operate without major transactions every couple years. Gart Sports was successful on its own but then had to swallow Sports Authority via buy out. Sports Authority has never been a healthy operation going all the way back to its beginning as a Kmart specialty store free standing real estate concept.
Sporting goods is again a major growth market with a lot of mom and pops still successful, which is not the case in most other category killer markets.