Some Retailers Cut Hours and Benefits, Others See Opportunity With Obamacare

Through a special arrangement, presented here for discussion is a summary of a current article from the Retail TouchPoints website.
Website issues aside, while much of the publicity regarding Obamacare has centered around companies cutting back hours and reducing health care benefits for employees, there has been a wide range of responses among retailers as they scramble to meet the requirements of the Affordable Care Act (ACA).
Some, such as Walmart, announced that they would move a number of part-time employees to full-time status and offer benefits. Others, including Forever 21, reacted by cutting hours to bring more workers to part-time status where they would not have benefits.
Trader Joe’s and Home Depot are among the retailers planning to use the public exchanges for health care coverage for their part-time workers.
Still others, such as pharmacy retailers CVS, Duane Reade and Walgreens, view the ACA as an opportunity to increase customer interactions and provide additional services.
While retail has garnered much of the media spotlight, some experts do not expect the ACA to impact retailers to a greater extent compared to other business segments.
"In the end, the economics are such that all employers will want out of health insurance; they just haven’t found a way," said Gene Detroyer, an independent consultant.
David Livingston, principal of DJL Research, outlined a few key concerns for retailers when it comes to the ACA:
- Will it be cheaper to just give employees a subsidy and have them buy insurance on their own?
- Will morale be affected by employees having to find doctors that take Obamacare or having to pay more to keep their current doctors?
- Is Obamacare going to be a distraction?
Mr. Livingston said some retailers may see their health care strategy impact their ability to attract key workers, but he doesn’t expect a huge talent drain.
"Retailers will always pay good wages and benefits for top talent. Those with the ‘warm body’ part-time labor model will still be hiring part timers with minimal hours."
While retailers will experiment to find the right mix of part- and full-time workers, Ryan Mathews, founder and CEO of Black Monk Consulting, doesn’t expect a huge shift.
"I think the whole ‘all employers will fire all full time workers’ rhetoric is just anecdotal right wing knee jerkism at its worst," Mr. Mathews said. "To date I haven’t seen any objective research to indicate a radical restructuring of the workforce is occurring or will occur in the future. What is happening is that some retailers are creating options that never existed before. But when Walmart — the largest retailer in the world — goes on the record saying they don’t think implementation will be a problem, I think that renders the whole ‘this will destroy retail’ discussion relatively moot."
Are you more or less optimistic about the implications of the Affordable Care Act (ACA) on retail today versus six months ago? What do you think the net effect will be on retailers’ and part- and full-time store associates? What advice would you give retailers?
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14 Comments on "Some Retailers Cut Hours and Benefits, Others See Opportunity With Obamacare"
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After all the hysteria subsides, we’re all going to find that the assumption we had before – that having health insurance is a good thing – was right all along. The ACA story is going to have a happy ending.
Zero optimism.
There is a chasm between what any given retailer may say publicly at this point and how they will actually behave when their hands are forced.
How wide that chasm will be is yet to be determined.
Obama Care (or any other intrusive government mandated regulation) is not going to create jobs in retailing or positively impact the industry. The extent of the damage it will create is a question that will be quantitatively answered by economists in 5 to 10 years.
It’s difficult to be more optimistic about ACA right now, given the web site difficulties on the consumer side. That said, in the end, retailers must provide the appropriate level of staffing and customer service to meet the needs of the shoppers. Retailers that cut too many corners in order to save on healthcare costs may regret the short-term decision that may negatively impact longer-term customer service and employee satisfaction.
Neither less or more optimistic. The upside is clarity so that decisions can be made.
Few retailers can absorb additional costs. Even fewer will admit to the obvious decisions they’ll make necessitated by ACA.
In the end, it won’t turn out well for employees.
As I was quoted in the article, “In the end, the economics are such that all employers will want out of health insurance; they just haven’t found a way.”
As long as labor is such an integral part of retail, it is to the benefit of both the companies and the workers to get out of company sponsored plans. When a company gets out of purchasing health insurance and gives or shares the savings with their employees…
1. People get to choose the healthcare options that best meets their needs, not have some employer choose it for them.
2. Health insurance companies have to compete to get their participants, whether on price or services and if the participants don’t like it they can change.
3. Companies don’t have to pay for an expense that is not core to their business.
There was an article in the NY Times last week how one employer is doing just that.
Net, net, the faster employers drop company sponsored health insurance, the better off both the companies and the employees will be.
Anyone who owns a business as I do will not be more optimistic for next year. The government, outside of the military, can not manage a lemonade stand,without regulating it out of business, and we are supposed to believe that our health care coverage will get better and cheaper?
These are difficult times for store owners, as we are facing ever increasing costs of doing business, without the luxury of growth, so hold on to your safety deposit boxes, as it is going to get very interesting for us in the trenches.
Add into the mix consumers who are unwilling to part with their dollars, unless they get it for half off, and it is the perfect storm for a jolly happy 2014. Hang in there fellow retailers, and Merry Christmas.
The sticker shock and higher deductibles that are hitting Americans and retail consumers with respect to the out of pocket costs of their new ACA policies (the ones who have even been able to sign up yet) should scare retailers mightily. Bottom line: American families are going to have a lot less disposable income to spend in stores and online over the immediate future. There have been a few stories written about this, but it is a major and under reported issue in my opinion.
The ACA will implode in 2014 for reasons that are just now emerging. Not enough Millennials will sign up and too many doctors and hospitals will not participate. It will be an unhappy ending for retail and everybody else.