Social Networking for Malls
By Tom Ryan
The Mall at Robinson
in Pittsburgh on August 8 became the latest mall property to launch on
the social networking website, Shoptopia. Created by Mallfinder Network, Shoptopia
describes itself as the first online shopping portal designed to drive
traffic to local shopping centers.
Similar to other
social networking sites, users sign up to create profiles and personalize
their shopping preferences. They discover, collect and organize favorite
products with Shoptopia Lists; seek the opinions of like-minded shoppers
and share a shopping experience with family and friends in the Talk section.
Shoppers can peruse all major categories including, Women’s Fashion, Men’s
Fashion, Kids, Gadgets, Home, Health & Beauty, and Eco-Green.
Where the malls
come in is that once a user creates a profile identifying their preferences,
they may receive exclusive perks and deals from malls such as The Mall
at Robinson affiliated with the program, as well as from Shoptopia. Retailers
can also provide these frequent shoppers with the product information and
promotions that are relevant to them, the service promises. In its collateral,
Shoptopia suggests stores can promote store sales, new merchandise, in-store
events, as well as offer giveaways and prizes for special events and programs
to its users.
us build relationships with customers and provides them with information
about the retailers and promotions that are specifically relevant to them,” said
Shema Krinsky, marketing director, The Mall at Robinson, in a statement. “This
allows us to translate the online shopping experience into a trip to the
mall for people who love the experience of shopping in a store.”
first launched last October for four shopping centers: Short Pump Town
Center in Richmond, VA; Galleria at Sunset in Las Vegas; the Promenade Temecula
in California; and the Mall at Stonecrest in Lithonia, GA. It’s also being
launched at the Charleston Town Center in Charleston, WV. Mallfinder plans
to have 25 properties using the service before the 2009 holiday shopping
“When using more
than one channel to shop for goods, 75 percent of consumers overwhelmingly
prefer to move from online to brick-and-mortar locations,” said John Dee,
president of Mallfinder Network. “We launched Shoptopia to meet the needs
of these consumers and to connect them directly with brands and products
How well do social networking tools apply to malls and shopping centers?
What do you think of Shoptopia?
- Shoptopia.com – Shoptopia
- Social Shopping Web Site Debuts in Pittsburgh
at the Mall at Robinson – prweb.com
- Social Shopping Website Debuts in West Virginia
at Charleston Town Center – www.emediawire.com
- Shoptopia Launches In Las Vegas Connecting
Online Shoppers With Local Shopping Center – www.1888pressrelese.com
- Mallfinder Network receives investment to
expand marketing services for retail industry – Mallfinder.com