So You Think You Can Create a Menu
On any given week, millions of Americans can be found tuning in to and voting for their favorite performers on television shows such as American Idol and So You Think You Can Dance.
Bennigan’s Grill & Tavern has seen how popular these shows are and, in its own way, is looking to capture a little of that reality television magic.
Back in June, the company put eight new items up for an online vote to determine which dishes its customer would like to see added to its menu. A half a million votes later and three items, including cheeseburger egg rolls, were added to the Plano, Tex.-based restaurant chain’s offerings.
Having done so well with its earlier venture into the world of reality “restauranteering,” Bennigan’s has decided to put more new items up for a vote beginning next month.
A Bennigan’s customer, Kimberley Parker of Rockwall, Tex. is among the fans of the promotion. She told The Dallas Morning News, “What a fun promotion. It’s different. It’s better than just throwing commercials at you.”
Discussion Question: What do you think of the Bennigan’s online voting promotion and how it benefits the restaurant chain?