Smoothie Sailing

Discussion
Oct 23, 2002
George Anderson

By George Anderson


The Juice and Smoothie Association (JASA) reports that juice and smoothie bar business sales moved pass the $1 billion mark last year. The consumer demand for healthier snacks and beverages, new products/flavors and increased availability of product are all factors behind this growth.


The details behind this growth are published in the report, 2002 Juice & Smoothie Bars in the US. It looks at smoothie and fresh-squeezed juice bars as well as the shelf-stable packaged smoothie market.


Moderator’s Comment: Are smoothies next in line for
Starbucks-like success?


The surface has barely been scratched in the packaged
area of the business including products that are shelf-stable, refrigerated,
and frozen. Smoothies and yogurt drinks have long been favorites in many markets
outside the US. The potential here is also great as consumers grow increasingly
interested in functional beverages and snacks. [George
Anderson – Moderator
]

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