Small Stores Growing

Oct 06, 2003
George Anderson

By George Anderson

Retailers are learning that when it comes to store size, bigger isn’t necessarily better.

Chains such as Publix with its 29,000 square foot store in the Jacksonville, FL market are finding smaller units can create dollar volume similar to bigger boxes.

Steve Wilt, a store manager with Publix has run both small and large units. He told the Business Journal of Jacksonville, customers in the smaller stores are different from those patronizing bigger stores. The small store shopper makes more trips to the store, buys more prepared foods and will walk to the store more often than those shopping in a 55,000 square foot unit.

Moderator’s Comment: Should the skill/talent set of a manager of a smaller store be different than one running a larger store? What advice would you
give a big box operator on how to run smaller stores?

A manager’s place is on the floor, not in the office. [George
Anderson – Moderator

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