Skip Breakfast, Drink a Snapple-a-Day

Discussion
Jan 20, 2003
George Anderson

By George Anderson


Snapple Beverage plans on taking on competing with the likes of Slim-Fast with the expectation of capturing share of the meal replacement category.


Snapple-a-Day is the company’s first product foray into the $2.3 billion business.


Michael Sands, chief marketing and operations officer for Snapple Beverage Group told the Food Ingredients First web site that the company chose this business “because it’s large, growing and has just one major player.”


Moderator’s Comment: Will Snapple-a-Day be successful
in the meal replacement category?


We like that Snapple-a-Day is going to be marketed as
a nutritional rather than diet drink. Its portability with a screw-on lid will
help it with the racing out the door to get to work, school, etc. crowd (AKA
just about everyone).
[George
Anderson – Moderator
]

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