Shopping With A Conscience
By George Anderson
The second annual survey of the Lifestyles of Health and Sustainability (LOHAS)
conducted by The Natural Marketing Institute (NMI) found nearly one-third of
US consumers say their shopping behavior is influenced by concerns about environmental
and social issues.
The study reveals consumers are very interested in shopping to protect the
environment (91 percent) and encourage socially responsible business practices
Among the products LOHAS consumers are interested in are energy efficient appliances
(96 percent), renewable power (74 percent), organic foods (53 percent) and hybrid
vehicles (56 percent).
Moderator’s Comment: Does actual shopping behavior
support the belief that consumers vote on environmental and social issues with
their wallets? [George
Anderson – Moderator]