Shoppers Plan to Spend More on Easter Gifts

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Mar 25, 2002
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Shoppers are planning to spend 29 percent more on Easter gifts this year, according to a survey by the International Mass Retail Association (IMRA), and they are planning to do the majority of their Easter shopping at discount department stores. This year shoppers anticipate spending an average of $137.50, compared with $106.90 in 2001.


Candy, gift cards, children’s apparel and plants or garden accessories top the list of Easter gifts this year as they did in 2001. More shoppers plan to give children’s apparel, adult apparel, toys and jewelry this year, while gift cards lost some popularity.


MarketFacts conducted the survey of 1,000 U.S. consumers by telephone from March 8 to March 10.


Moderator Comment: Does IMRA’s research have implications
for the state of retailing going beyond the Easter holiday?


Although most expect retail sales continue to rebound,
the findings here are more a testament to how successful manufacturers and retailers
have been in elevating Easter as a gift-giving holiday. [George
Anderson – Moderator
]

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