Sharper Image Brings Back Father’s Day Catalog
Dads are going to feel the love this Father’s Day and now
there is one more place where gift givers can turn for the latest gadgets and
assorted other stuff — the Sharper Image catalog.
Yes, Sharper Image stores
may be a thing of the past, but the brand has returned to its roots with its
first print catalog, arriving in the mailboxes of American households this
The 68-page catalog has a wide variety of gift items intended for Dad.
August, senior vice president/chief marketing officer for Sharper Image, told Multichannel
Merchant, "While we have attempted to capture
the essence of the catalog from years past, this updated version is a bit denser
from a merchandise perspective and contains more lifestyle images. It really
is designed to support a direct marketing response model as opposed to being
used to drive traffic to Sharper Image stores."
According to new research
conducted by BIGresearch for the National Retail Federation, the average person
will spend $94.32 on gifts for Father’s Day this year up from $90.89 in 2009.
"A slight uptick in Father’s Day spending is another sign people
are starting to open up their wallets again," said Matt Shay, president
and CEO, NRF, in a press release. "Whether it’s a large family
get together or surprising dad with the new gadget he’s had his eye on,
there are many ways people will choose to celebrate this year."
Image has put together a Top 10 list of gifts for Father’s Day including:
- Outdoor Wireless Speaker
- Deluxe Nose and Ear Trimmer with Vacuum
- Travel Sound Machine
- Powermat Home and Office Mat
- 7 Day Wireless Weather Forecaster
- Ultimate Wet Dry Electric Shaver
- Golf Swing Video Recorder
- Heated Fog Free Shower Mirror
- Coolware Personal Cooling System
- Motorized Tie Rack
Discussion Questions: Will The Sharper Image catalog resonate with consumers?
What do you see as the future of printed catalogs relative to online shopping?
- New Sharper Image Catalog Arrives This Week – Multichannel Merchant
- Clothes, Gadgets And Gift Cards Prevail As Top Gifts This Father’s
Day, According To NRF Survey – National Retail Federation
- The Sharper Image Brings Back a Father’s Day Tradition – The Sharper
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