Sears Getting Back Into Toy Biz
Sears is getting back into toy retailing with
shops planned at 20 of the chain’s stores in California, Illinois, and
the New York metropolitan area. The department store is taking up toys
again after its last experiment in the category, “KB Toys at Sears,” folded
along with that company’s business.
The KB experiment had proven successful, according
to a report by Playthings, with Sears having decided to roll out
the concept chainwide before KB folded its business.
According to Playthings,
Sears is a top 25 toy retailer based on its catalog and online sales. That
ranking does not include Kmart’s toy business.
new toy shops are scheduled to launch on Aug. 15.
What do you think about Sears opening toy shops inside its department stores?
What will it need to do if it is to succeed?