Sears, Dell Deal Crashes

Discussion
Jun 24, 2003
George Anderson

By George Anderson


Four months after introducing Dell Computer kiosks in Sears’ stores, the two companies have decided to end the test.


According to Crain’s Chicago Business, “Dell entered into the trial with Sears based on the success of its mall-based computer sales kiosks.” The company currently operates 57 kiosks in malls throughout the US.


Moderator’s Comment: Why are Dell Computer kiosks successful
in malls yet they didn’t generate hoped for sales in Sears?


When consumers think about the hardware side of Sears,
it is power tools that come to mind, not computers.

[George
Anderson – Moderator
]

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