Schnuck’s to Sample Excitement

Discussion
Jan 23, 2003
George Anderson

Schnuck’s to Sample Excitement


By George Anderson


Schnuck Markets has announced that Mass Connections will handle retail event marketing services (primarily sampling) for the family-owned chain.


Scott Schnuck, president and chief operating officer, Schnuck Markets said in a released statement, “Mass Connections will help energize our in-house events and add excitement to every shopping experience.” He added, “We encourage manufacturers to offer sampling as a way to introduce new products and promote old favorites.”


Schnuck Markets joins other retailers such as Ahold, Albertsons, Eagle Food Centers, Harris Teeter, Kroger, Safeway, Stater Bros., Super Target and Wal-Mart as clients of Mass Connections.


Moderator’s Comment: Do you expect to see a marked
increase in sampling and other in-store events in supermarkets in the future?
What should the criteria be for retailers determining which events to run/products
to sample?

[George
Anderson – Moderator
]


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