Schnucks Gives Seessel’s Its Name in June

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May 21, 2002
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Schnuck Markets, Inc. has decided to give the 12 remaining Seessel’s stores in the Memphis area its name. It plans to close the 12 stores on June 2 for inventory, restocking and special enhancement to the perishables sections, and reopen under new management and with the Schnucks name on June 5.

“There has been an overwhelming encouragement by Seessel’s associates and customers alike to change the name of the Seessel’s stores and give them all a fresh start,” says Craig D. Schnuck, chairman and chief executive officer of Schnuck Markets. He says that callers voicing support and congratulations have advised that the stores become Schnucks stores. In addition, a poll conducted by the Commercial Appeal of Memphis, Tenn. was 2-1 in favor of a name change.

“The Seessel family ran very good stores,” Mr. Schnuck says. “There is a lot of sentiment still attached to the Seessel’s name, and we are very respectful of that. However, our research indicates that after two changes in ownership in six years, many people feel the qualities that made the Seessel’s name strong in the community have been lost. The name seems to be about the only thing that has not changed.”

Moderator Comment: Is Schnuck Markets making the right
decision by replacing the Seessel’s name on its new Memphis area stores?

Based on the poll results quoted it would appear as though
Albertson’s pretty well killed off any equity associated with the Seessel’s
name. Too bad. Schnuck’s is making the right move. [George
Anderson – Moderator
]

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