Save-A-Lot Losing Some Momentum

By George Anderson
Supervalu’s limited assortment concept, Save-A-Lot, has seen its business turn slightly southward as it deals with the impact of higher fuel prices, increased competition and the need to upgrade stores.
Jeff Noddle, chairman and chief executive of Supervalu, told analysts that the company remains confident about the banner’s long-term prospects, “But it’s not going to be a smooth ride all of the time.”
Mr. Noddle said that higher fuel prices have left the lower-income consumers who shop at Save-A-Lot with less money to spend on food.
He also mentioned that the concept is seeing competition from all sides, including traditional grocery outlets and dollar stores.
“Everyone wants to sell consumable food today,” he said.
To help Save-A-Lot licensees get righted, Supervalu plans to make an investment in store remodels. According to a report in the Star Tribune of Minneapolis, Supervalu estimates it will cost $20 million to $30 million to upgrade up to 300 stores. The company did not specify how much it would kick-in to help licensees complete planned remodels.
Eric Larson, an analyst with Piper Jaffray & Co., said many Save-A-Lot stores are in need of an upgrade noting, “When assets look tired, it does impact the performance.”
Moderator’s Comment: What do you see as the full story behind Supervalu’s admission that Save-A-Lot’s sales were running slightly negative? Are the challenges
being faced by Save-A-Lot and the softness in its business a reflection of that operation alone or do they have implications for other limited assortment grocers, as well?
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George Anderson – Moderator
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12 Comments on "Save-A-Lot Losing Some Momentum"
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I also wanted to add that I like the prospects for Save-A-Lot, too. While Wal-Mart does appear to impact their stores, Wal-Mart also has cleared a path for their growth by enabling Save-A-Lot to obtain the skeletal remains of former supermarkets that Wal-Mart destroyed. In rural areas where the Hispanic population is skyrocketing, sometimes Save-A-Lot is the only store that is adding more Hispanic products. Save-A-Lot has also been one of the few chains to move back into the inner cities that have often been left void of supermarkets.
The quick assumption is that where there is smoke, there is fire, but I’m not so sure in this case. Jeff Noddle has a long track record of being a straight, highly pragmatic shooter even when it wasn’t always to his advantage. So, let’s take him at his word, given that his word is usually good. In a general sense, what impacts Save-A-Lot ought to disproportionately impact other operators. Of course, scale brings its own problems, especially when it comes to items like fuel costs.
My insightful colleague Ryan has captured my thoughts perfectly. I still like the prospects for Sav-A-Lot.
Save-A-Lot needs to understand that their concept, though a good one, does not work in every market. They put “rubber stamp” stores in areas of diverse ethnicity and expect it to work the same there as it does in a pure “meat and potatoes” market. They found this out the hard way in Baltimore, having just closed several recently new stores. Additionally, as competition has zero’d in on similar levels of niche marketing, SAL’s strategy in established locations has cost them sales. I can imagine that this is happening country-wide. Conventional retailers are learning to compete. Why should a consumer, regardless of income level, pay more for a non-branded item (named after an SAL buyer) when they can buy a national brand at conventional retailer for less? TNT’s have become “Temporary and NOT Terrific.”
You can’t tell a thing from one quarter’s results. Beyond that, according to the material I read, the comparable quarter last year was supported by a major advertising campaign that did not run this year. Save-A-Lot has a lot going for it including the loyalty and experience of its franchisees, who should be supported. The extreme value portion of the supermarket business is and will continue to be in flux for at least the next three years. Clearly, the food retailing market demonstrates that everyone is vulnerable, and it is those who have sufficient consumer value, a consistently executed plan and organizational savvy who will survive the most heated periods of competition and be in a position, when the smoke clears, to thrive. Save-A-Lot, in my opinion at least, is one of the food retailers who will emerge from the chaos.
High cost of fuel is not the issue…higher cost for fuel may limit some spending but, at the same time, it forces other households to enter the value segment as a way to make up for lost money due to the high cost of fuel. Anybody who says fuel is impacting their business is simply using an easy excuse for other problems….tired stores and increased competition.
The newspaper article says that Supervalu may be putting a renovation investment into the franchisees’ locations. I can think of at least 2 other franchisors that lent money to their franchisees: Paperback Booksmith and Boston Chicken. In both cases, the franchisor was throwing good money away.
It is best for franchisors to refrain from funding their franchisees.
I agree with Bruiser in that Supervalu is putting more pressure on SAL to deliver a higher contribution back to corporate. The issue is that SAL is putting this requirement back on its vendor community to subsidize this need. The vendor community is also faced with the same inflationary pressures.
I read today that 7-11 has had 30+ quarters of rising comp sales. Aren’t they a limited assortment grocer? Don’t their customers care about gas prices?
Yes, I realize that Sav-A-Lot and Aldi aren’t convenience stores…but I get the feeling that a lot of their customers are the same people that go to 7-11.
What can be learned from 7-11’s success that can be used by Sav-A-Lot and Aldi?