Save-A-Lot and Deal$ Attract Consumers

Mar 17, 2003
George Anderson

By George Anderson

The Business Journal of Minneapolis and St. Paul reports that Supervalu has plans to open as many as 2,500 Save-A-Lot stores.

Yolanda Scharton, vice president of investor relations and corporate communications, Supervalu says, “We think it is a coast-to-coast, border-to-border opportunity.”

The chain is working to create a new prototype combining Save-A-Lot’s limited assortment grocery format with its Deal$ – Nothing Over a Dollar general merchandise stores.

Jon Hauptman, vice president, Willard Bishop Consulting sees opportunity in the Save-A-Lot and Deal$ combination. “Save-A-Lot has taken the limited-assortment format and put a new twist on it. It can only enhance their appeal going forward. By bringing in general merchandise, they enhance the treasure-hunt appeal of the store.”

Moderator’s Comment: Will a Save-A-Lot and Deal$ combination
“enhance the treasure-hunt appeal of the store?”

Anderson – Moderator

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