Save-A-Lot and Deal$ Attract Consumers

Discussion
Mar 17, 2003
George Anderson

By George Anderson


The Business Journal of Minneapolis and St. Paul reports that Supervalu has plans to open as many as 2,500 Save-A-Lot stores.


Yolanda Scharton, vice president of investor relations and corporate communications, Supervalu says, “We think it is a coast-to-coast, border-to-border opportunity.”


The chain is working to create a new prototype combining Save-A-Lot’s limited assortment grocery format with its Deal$ – Nothing Over a Dollar general merchandise stores.


Jon Hauptman, vice president, Willard Bishop Consulting sees opportunity in the Save-A-Lot and Deal$ combination. “Save-A-Lot has taken the limited-assortment format and put a new twist on it. It can only enhance their appeal going forward. By bringing in general merchandise, they enhance the treasure-hunt appeal of the store.”


Moderator’s Comment: Will a Save-A-Lot and Deal$ combination
“enhance the treasure-hunt appeal of the store?”

[George
Anderson – Moderator
]

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