Rite Aid and Save-A-Lot in Drug/Food Combo Test
Rite Aid and Supervalu’s Save-A-Lot limited assortment grocery
format are teaming up to test a new food/drug combo concept in 10 stores in
the Greenville, SC market.
The new concept, which will operate under the Save-A-Lot
Food Stores/Rite Aid Pharmacy banner, will have a pharmacy and health
and beauty care items — including private label found in the drugstore chain’s
stores — along with the standard food offerings, from the grocer.
"This relationship is an opportunity for Save-A-Lot and Rite Aid to test
a co-branding strategy and the integration of Rite Aid pharmacies into our traditional
Save-A-Lot grocery store model," said Bill Shaner, Save-A-Lot president
and CEO, in a press release.
"We’re excited about the chance to offer our customers high quality grocery
products including fresh meats and farm-fresh produce at great prices," said
Ken Martindale, chief operating officer for Rite Aid. "We chose to add
Save-A-Lot because of its strong sales record, wide selection of attractively
priced exclusive brands and its solid reputation for discount grocery. Plus it’s
a model that’s efficient for Rite Aid associates to operate."
Discussion Question: What are your expectations for the Save-A-Lot Food
Stores/Rite Aid Pharmacy combo concept? What do you see as the benefits and pitfalls
of such an arrangement?
- Rite Aid adds groceries to South
Carolina stores – The Associated Press/Google
- Rite Aid To Add Save-A-Lot Grocery Stores To Rite Aid Pharmacies in Greenville,
South Carolina Market – Rite Aid Corporation/Save-A-Lot
- Rite Aid to test new store format – Financial Times