RFID for Improving Supply Chain – Period
By George Anderson
A report on the CNET News.com Web site says Gillette is only interested in
testing radio frequency identification (RFID) technology to improve supply chain
operations.
The company has no interest in using tags to track and photograph consumers
as alleged by consumer privacy groups.
Gillette is currently testing the use of RFID tags for its Mach 3 razors in
a Tesco store in Cambridge, England.
Earlier this year, Wal-Mart decided to pull the plug on a similar test with
Gillette here in the US.
Moderator’s Comment: Is there anything manufacturers
and retailers testing RFID can do to silence the conspiracy theorists calling
for boycotts?
As well intentioned as many of the critics may be, the
call for boycotts of companies using RFID is ludicrous.
Unfortunately, there are those consumers and members of
the media who are listening to groups such as Consumers Against Supermarket
Privacy Invasion and Numbering.
Who can blame them? Spying on consumers as part of a great
espionage conspiracy between manufacturers and suppliers is a heck of a better
story than tracking pallets through the supply chain.
[George
Anderson – Moderator]