Retailers Push Christmas Against Consumer Wishes
Among the many pet peeves consumers have about the way retailers
do business is the promotion of Christmas sales way before the actual holiday
selling season begins in their minds.
Some merchants have run "Christmas
in July" promotions and it has
become commonplace for retailers to announce holiday discounts well before
kids have headed out on their candy-collecting rounds for Halloween.
on the DailyFinance site listed "promoting Christmas items
before Thanksgiving" among the 15 most annoying habits of retailers.
to Consumer Reports, only eight percent of consumers plan
to have all their Christmas shopping done before Thanksgiving. Roughly one-in-four
expects to have all their shopping done right after the holiday.
"Our readers are pretty divided on the whole Christmas Creep thing," Chris
Morran, senior editor at Consumerist.com, told Advertising Age. "There
are those that find it truly offensive and gaudy and unnecessary. And there
are those that don’t care at all and those that actually like it. … People
are, sadly, getting used to it."
Mike Gatti, exec director of the Retail
Advertising and Marketing Association, told Ad Age that more merchants
are getting out early with their promotions this year. "It’s a chance
to get out there and grab some market share," he
Discussion Question: What do you see as the pros and cons of early
- Retailers’ 15 Most Annoying Habits: Readers Speak Out – DailyFinance
- CR Poll: Giving and getting gadgets this holiday season – Consumer Reports
- Consumers (slightly) loosen their belts this holiday season – Consumer
- How Ling Will You Wait to do Your Holiday Shopping – The Consumerist