Retailer Wants To Be The Place Kids Go For Disney

Jun 04, 2004
George Anderson

By George Anderson

The Children’s Place retail chain has confirmed it is in discussions to buy the 325-unit Disney Store operation from Walt Disney. The Secaucus, N.J.-based retailer operates 711
stores of its own.

Seth Udasin, chief financial officer, The Children’s Place, said on a pre-recorded conference call, “This opportunity would make us one of the leading retailers in the newborn-to-age-10

Moderator’s Comment: What do you see as the opportunities/drawbacks of The Children’s Place making a deal for Disney

The Children’s Place is currently operating without debt. Whether that would still be true after a deal is cut will depend on the terms of the negotiations
and how much Children’s Place will need to sink into Disney Store to turn it around.

We also have to admit some concern over the Disney brand. The public spat between Roy Disney and Michael Eisner has some questioning whether the company
is the same one Walt built.

It also seems to us the biggest yucks in both Shrek movies (from the Dreamworks studio and ex-Disney exec Jeffrey Katzenberg) come from direct zingers on

George Anderson – Moderator

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