Retail TouchPoints: Is the Retail World Ready for Digital Receipts?
By Andrew Gaffney
a special arrangement, presented here for discussion is a summary of a current
article from the Retail TouchPoints website.
During the checkout
process today, consumers often leave the store with a paper receipt longer
than their arm. Not only does this process fly in the face of the green movement,
it is also inconvenient for consumers to store and manage reams of paper from
Apple and a few other retailers have started to
shorten the paper trail by encouraging consumers to have a PDF of their receipt
emailed to them. However, the entrance of software giant Intuit into the digital
receipt space could usher in a more dramatic shift to paperless checkouts.
During this past holiday season, Intuit launched a pilot program in the Scottsdale,
AZ market to test the waters for the launch of QuickReceipts.
The pilot, which
is scheduled to run through the end of February 2010, is working with leading
retailers including Best Buy, Cost Plus, World Market, Dillard’s, Smart & Final
and Peek…Aren’t You Curious. Tapping into the product expertise and installed
customer base from such products as TurboTax, Quicken and QuickBooks, QuickReceipts
is designed as a hub to provide consumers online access to their electronic
receipts from participating retailers via MyQuickReceipts.com. Based on the
success of the pilot program in Arizona with major retailers, Intuit is planning
for a national rollout with additional retailer participants.
solution providers in the digital receipt space are already planning to partner
with Intuit’s rollout. afterBOT announced the commercial availability of QuickReceipts
Connect at the NRF show earlier this month, a solution designed to provide
the retailers with fast, efficient integration to the QuickReceipts centralized
digital receipt repository.
“AfterBOT’s digital receipt expertise gives retailers
more advanced ways to serve and support their customers, increase loyalty and
reduce shopping stress,” said Jim Nadler, VP of marketing, afterBOT. “We designed
QuickReceipts Connect to be a flexible and scalable application that works
easily with retailers’ existing systems or with our TransAccess applications.”
afterBOT’s solution, retailers can implement QuickReceipts Connect, which is
PCI compliant, and link to the QuickReceipts repository. afterBOT’s team uses
the NRF industry standard ARTS Digital Receipt XML (DRXML) format to enable
QuickReceipts Connect to be fully functional quickly and enable participation
in the next phase of the project.
AfterBOT also offers services to integrate,
maintain and manage the connection, allowing retailers to store data within
their firewall and move data to QuickReceipts.
Questions: Is the time
right for digital receipts? What
are the pros and cons of digital versus paper receipts for consumers and retailers?
- Is The
Retail World Ready for Digital Receipts? Intuit & Others Primed For
Paperless Checkout – Retail