Retail Therapy Doesn’t Always Work for Larger Women
By Tom Ryan
According to a study from Australia, while thinner women regard shopping for clothes as a pleasurable experience, many obese or even slightly overweight women often find it a cheerless one.
difficulty many larger women have in finding clothing that fits
and looks good understandably makes shopping for clothes a negative
experience,” professor Marika Tiggemann of Flinders University
in Australia told The Daily Mail.
The survey of
162 women shoppers aged between 18 and 55 from the city of Adelaide examined
the link between clothing and body image. Results were published in journal Body
were asked to rate statements such as ‘I usually find clothes shopping
a positive experience’ on a scale of one to five, with high scores indicating
they agreed with the statements. In general, thinner women saw shopping
as a pleasurable experience while larger-sized women didn’t enjoy it
as much. But the average score was three – indicating to researchers
that women overall were ambivalent about shopping. Researchers said the
study questioned the often-noted therapeutic value women are generally
believed to receive from clothes shopping.
Speaking to Adelaide
Now, Ms. Tiggemann likened shopping to “fantasy
realm” for some women.
for that one thing that makes them look absolutely gorgeous, and when
they can’t find it, they get quite down,” she said. “Women do like shopping.
It has promise and hope but can turn into something that’s a bit depressing.
The term retail therapy doesn’t actually apply to a lot of women.”
study also found women with a lower body mass index shopped with fashion
in mind, while those with a higher BMI were more likely to buy items
that camouflaged their figure.
Stirling Griff, a retail analyst in Australia,
disputed the study’s results.
pretty much akin to sitting down and eating a box of chocolates – it’s
one of those emotional things that makes you feel good,” he said.
Questions: Is the assumed “retail therapy” women gain from clothes
shopping overestimated? What else can apparel retailers do to make
shopping a more pleasant experience for larger-sized women?
retail therapy reality or rubbish? – Adelaide
fun..,if you’re thin: Overweight debunk myth that all women enjoy
retail therapy – The Daily Mail
for clothes: Body satisfaction, appearance investment, and functions
of clothing among female shoppers – Body Image