Reactions Mixed to Tiger Woods’ New Nike Ad
A number of companies that paid Tiger Woods to pitch their products and services
chose to part ways with the golfer after details of his extramarital affairs
became both news and fodder for late night hosts.
Mr. Woods chose the Masters Tournament to make his return to golf and Nike
decided to use the event to create a new commercial that shows Mr. Woods staring
into the camera while his father, Earl Woods, who died in 2006 from prostate
cancer asks, “Did you learn anything?” Check out the 30 second spot below.
Reaction to the commercial has been mixed, although it’s safe to say it is
not comfortable to view. What, if anything, it does for Nike and Mr. Woods
remains to be seen.
Discussion Questions: What do you think of Nike’s new commercial with Tiger
Woods? Does it help or hurt Mr. Woods’ attempts to rehabilitate his public
image? How will it affect the perception of Nike as a brand?
- Mixed reaction to Nike ad with Tiger Woods, his dad’s voice – The
Tiger Woods Nike Commercial Hits the Web – Mashable
Tiger Woods ad for Nike features late father – USA Today
Drags Message to Tiger Woods on a Banner Over Masters Tournament – FOXNews.com