Putting the (Nutritional) Truth on Display
There are two basic truths in most of grocery retailing.
The first is that if the manufacturer has the money, than the retailer has
the space. The second is that what people say they buy (or want to buy) and
what they actually purchase are quite often two very different things.
on The Atlantic website included an unscientific look at product displays in
a small number of supermarkets in North Carolina to discover whether or not
the stores were putting nutritious items out front (or back) to encourage customers
to lead healthier lives. North Carolina, according to Hank Cardello, author
of Stuffed: An Insider’s Look at Who’s (Really) Making America Fat, is ranked
in the top 15 of obese states in the U.S.
What Mr. Cardello discovered on his
store visits was that 59 percent of displays (an average of 67 per location)
did not contain "better for you" products.
On the plus side, he reported that 88 percent of beverage displays included
low or no calorie options along with the highly sweetened drinks.
Also on the plus
side, Mr. Cardello pointed to a number of chains that are making progress on
the nutrition front, including Hy-Vee’s Blue Zones
checkout test, Publix with ready-to-eat nutritious meals for kids, and Walmart’s
pledge to reduce sodium in its private label.
- Land of Milk and Calories: Have Grocery Aisle Displays Evolved? – The Atlantic
- Hy-Vee Looks for Healthy Returns at Checkout – RetailWire
Discussion Questions: Are grocery stores more actively involved in shoppers’ nutritional health than in the past? How much of an effect do displays of nutritious foods have on consumer purchases of those items?