Publix Pix C-Store Concept For Growth
Publix maintains it is still in testing mode with its Pix
convenience/gas store concept even after recently opening its thirteenth
Company spokesperson Shannon Patten
told Central Florida News 13, “We’re
still trying out new concepts, different sizes, different product mixes
to try to figure out what’s the best bet for us.”
Supermarket industry veteran Burt Flickinger III doesn’t quibble
that Publix may be tweaking what it is doing with Pix but he has no doubt
the employee-owned chain is looking for Pix to be a growth engine for the
company going forward.
Mr. Flickinger predicted that Publix would add 150 Pix stores
over the next five years, giving cause for concern to its competition.
“It’s going to be a very daunting challenge to try to stay
alive as Publix gets better with their Pix stores,” he told Central
Florida News 13.
Where do you see Pix fitting into the Publix’ go-to-market strategy?
Do you see convenience stores as a bigger growth vehicle for the
chain than its other alternative concepts, Publix Sabor and GreenWise