Publix is Back Online
When Publix announced the decision to close its PublixDirect
online grocery and home delivery service in August 2003, just two years after
the service launched, then CEO Charlie Jenkins Jr. said, "Despite many
loyal customers and dedicated associates, PublixDirect simply didn’t have enough
volume to continue this service."
Now, the grocery chain is back with a
test of an online grocery service, but this one will only include curbside
"As we continue to provide our customers with the service they have
grown to expect, we need to provide new and more advanced ways to meet the
needs of their growing and changing families," said Maria Brous, director
of media and community relations of Publix, in a press release. "Publix
Curbside is a natural extension of our service commitment, especially for time-starved
The new service, which will be tested first in a store in
the Atlanta market and then another in Tampa later this year, charges a $7.99
service fee after the first order, which is free.
"It is appealing to the mom with three kids all running in different
Reid, a spokesperson for the chain told The Atlanta Journal-Constitution. "It’s
a sign of the times. We’re all extremely busy and trying to cut corners
to gain a piece of life back."
Discussion Question: Will Publix Curbside be successful where PublixDirect
- Publix tests curbside service in Atlanta – The Atlanta
- Publix Curbside Pickup Set to Debut in Two Markets – Publix/Business Wire/Earth