Publishers’ Joint Venture to Compete with Kindle
Magazine and newspaper publishers Conde Nast, Hearst,
Meredith, News Corp. and Time Inc. announced a joint venture to create open
standards for new electronic devices that display publications in color and
use video, games and social networking to create a superior experience to
existing e-readers, including Amazon.com’s Kindle.
the consumer, this digital initiative will provide access to an extraordinary
selection of engaging content products, all customized for easy download on
the device of their choice, including smartphones, e-readers and laptops,”
said John Squires, the venture’s interim managing director. “Once purchased,
this content will be ‘unlocked’ for consumers to enjoy anywhere, anytime,
on any platform.”
Rupert Murdoch, CEO of News Corp., has been public about
his unhappiness with the Kindle device. According to an Associated Press report,
Mr. Murdoch said, “Kindle is a fantastic invention for reading books. It is
not much of an experience for newspapers.”
Not everyone is sure that all
the bells and whistles promised by the publishers will make sense for consumers.
James McQuivey, a media and technology analyst with Forrester Research, told
the AP, “It takes more time to make that
kind of content in an environment where people are paying less.”
Sports Illustrated is providing a demo of the SI Tablet on its website.
Questions: Will the new e-reader joint venture succeed? Where
do you see the line coming down between features such as color screen, video,
games, etc. and cost in the decision-making process for most consumers? How
do you think this new system will affect consumer advertising?
Publishers Form Venture To Offer Consumers New Digital Storefront And Portable
Reading Experience – Time Inc.
top publishers plan rival to Kindle format – The Associated Press/Google