Power Tools and NASCAR: It’s a Kmart Guy’s Thing
By George Anderson
Kmart is looking for more than a few good men for Father’s Day and beyond.
The retailer is directly targeting male shoppers with dual Craftsman and NASCAR displays in 300 Kmart stores for the holiday. The company is looking to build on Craftsman’s status as the “official tools” of NASCAR and will expand beyond the initial Kmart locations should this promotion prove successful.
Moderator’s Comment: Is Kmart getting its fair share of male shoppers? What will bringing in more men mean for the retailer? What are your thoughts on
the Craftsman/NASCAR pairing? –
George Anderson – Moderator