Plus-Size Women Need to Go Online to Buy Clothes
The average woman in the U.S. weighs 164 pounds and wears a size 14 dress,
according to the Centers for Disease Control and Prevention.
The average woman (and those who are slightly larger) is pretty
much out of luck in many shops in the U.S. if she thinks she can go into
a store and buy something that will fit her.
to a Crain’s New York Business report, many merchants across the
country are removing larger size items from store racks. Chains such as
Bloomingdale’s have reduced space for so-called plus sizes and Ann Taylor
only sells size 16 dresses online.
almost as if certain retailers have said, ‘I’ll worry about losing
these customers later on,'” Andrew Jassin, managing director of Jassin-O’Rourke
Group, told Crain’s.
have some justification in reducing inventory to consumers in sizes 14
and up, some say, because sales are down whether they are in stock or not.
Plus-size dress sales (sizes 16 and up) were off eight percent for the
12 months ending in March. By contrast, regular size items were down two
percent for the same period.
everyone has abandoned women with double-digit dress sizes. According to Crain’s,
Eileen Fisher and Liz Claiborne are designing
plus-sized fashions and chains including Forever 21 and Target are testing
to determine the market opportunity.
Are retailers missing an opportunity by not carrying clothes that fit the average-sized woman in America? What do you think about the opportunities
offered online, in catalogs and stores for clothes size 14 and above?