PL Buyer: Which is Your Private Label Food Retailer of the Year?
John N. Frank, Editorial Director, PLBuyer
There’s no question that private label food sales have benefited
from the recession and that private label is likely to hold onto some of the
market share it gained this year, even after the recession (finally) is just
a distant memory.
That said: which retailer working the food category has led
the way in making private label truly a part of its overall marketing and sales
strategy rather than just a nice-to-have additional income stream? If you had
to pick a private label retailer of the year, which would it be?
How about Walgreens
which, although not a traditional food retailer, has been expanding its food
offerings while also rolling out its acquired (Duane Reade) Delish line across
Should the honor go to one of the supermarket 800-pound gorillas
such as Kroger, Safeway or Ahold, which continue honing their private label
strategies or perhaps Supervalu, which has been working to increase private
label as a percentage of its overall sales? And then there’s Wegmans, which
always seems to be everyone’s favorite supermarket when it comes to innovation
and customer service. Has it done enough with private label to merit recognition
on that front as well? What about Trader Joe’s or Whole Foods?
from traditional food retailers again, what about Family Dollar, which is increasing
food offerings and extending its Family Gourmet private label line? And then
there’s Costco, which is driving hard to up its private label sales. Which
retailer stands out from that crowd? If you could vote for only one, which
would upcoming it be and why? Your responses will figure into our selection
of the PLBuyer “Food Retailer of the Year.”
Discussion Questions: If you had to single out a private label food retailer
of the year, which would it be? Would you say this was a particularly hard or
easy year to make a selection?