Pizza Hut Cuts the Fat

Discussion
Oct 16, 2003
George Anderson

By George Anderson

Pizza Hut is hoping that consumers counting fat calories will add up to greater revenues for the chain.

The company has rolled out its “Fit ‘N Delicious” pizza, boasting one-fourth less fat than its regular pizza. It expects to have “Fit ‘N Delicious” in most of its U.S. locations
by the end of this month, reports the Associated Press.

Peter Hearl, Pizza Hut’s president said, “Moms are looking to provide for themselves or their family less-fat food options. They’re not prepared to give up on taste, but if they
can get great taste and lose fat grams, that’s a winning combination.”

Moderator’s Comment: Will Pizza Hut’s “Fit ‘N Delicious” pizza help the chain grow sales or will it simply cannibalize a portion of the chain’s existing
business?
[George
Anderson – Moderator
]

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