Penn Traffic Takes Different Online Shopping Route

Discussion
Apr 11, 2003
George Anderson

By George Anderson


Penn Traffic will launch its Specialty Shop Online service beginning next month, featuring products not generally found in the company’s stores, reports The Buffalo News.


Nexpansion developed this new online shopping feature for Penn Traffic. The company has developed similar programs for Pathmark and Harris-Teeter.


With this entry into online sales, Penn Traffic says it will provide customers will access to approximately 40,000 items through Specialty Shop Online. Included on this list are everything from specialty food items to consumer electronics.


Customers pay a shipping fee of roughly $5 for orders up to $30 and about $12 for those over $60.


Moderator’s Comment: What are your thoughts on Penn
Traffic’s Specialty Shop Online?


Nexpansion offers retailers the opportunity to increase
product selection substantially without having to pay for and inventory the
products. This added service does in fact, add value. Something often talked
about in the grocery industry and rarely delivered.
[George
Anderson – Moderator
]

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