Peapod Makes Mass Transit Connection with Commuters
It worked in Seoul, so why not in Philly?
A RetailWire story back in July reported on Tesco’s virtual store set up on a board at train stations in South Korea where consumers could use their smartphones to scan QR codes on grocery items and order them for delivery later that day. When readers were asked if a similar system would be a success here in the U.S., 64 percent responded that it would be somewhat to very successful.
Now, comes word that Peapod has indeed set up a similar system on transit station ad boards owned by Titan in Philadelphia. Titan is the largest transit advertising company operating in North America.
According to a Peapod press release, "Users simply scan the QR code listed in the ad to get the Peapod app, use the barcode icon to start scanning the items on the ads and once in the app, browse thousands of items — just as they would in the brick and mortar grocery store. Peapod is also running a special promotion. Users are encouraged use ‘PHILLYRAIL’ as a promo code for $20 off their first order and 60 days of free delivery."
- Tesco Takes Virtual Store to Subway Riders in South Korea – RetailWire
- Grocery Shop While You Commute? Peapod by GIANT and Titan Make it Possible for Thousands of Philadelphia Commuters – Peapod/Titan/PRNewswire
Discussion Questions: Now that Peapod has jumped in, do you expect to see big growth in transit station programs for online grocery services in major metro areas around the U.S.? Is Peapod the most likely to succeed with this approach or do you see others currently in online grocery (or not) that would benefit from virtual store technology using QR codes?