Pants Co. Models Business After Zappos
is known for its incredibly loyal customer base. The company earned that
loyalty by providing levels of service rarely seen in either online or
store environments. It should not be hard to understand then that others
in retailing are looking to replicate some of the Zappos’ magic for themselves.
A case in point
is Bonobos, Inc., an online apparel site with the goal of delivering
high-quality pants that fit men without the need to enter a fitting room.
according to an Associated Press (AP) report, retail for $118
and come with a return policy very much like Zappos. As a message on
the company’s site says, “Any pant, any time, any reason. We’ll pay for
standard shipping both ways.” Bonobos says it will even take exchanges
on pants that have been hemmed, washed and/or worn. The company,
expects returns on orders and, in fact, encourages consumers to order
pants in several sizes to make sure they get the fit they want.
the company earned $1.6 million in revenue and it expects to double or
triple that this year. While Bonobos has yet to turn a profit, it believes
its commitment to serving consumers will enable it to be successful in
the future. It has also followed in Zappos’ footsteps and begun to expand
its product selection beyond pants to include polor shirts, shorts and
Questions: Is the Zappos model something that can work for many other
businesses in retailing or is it some type of anomaly? Is Bonobos on
the right track for success?
startup is all about men’s pants – The Associated
- Better Fitting.
Better Looking. – Bonobos