Online Surpasses Catalog at J. Crew

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Mar 25, 2002
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For the first time, J. Crew’s Web sales eclipsed its catalog sales, reports the New York Times. Its February sales have crossed a threshold that few apparel and general merchandise catalog businesses have reached.


The catalog retailer now gets the bulk of its sales from a growing chain of stores – $26 million in February. But the $13.1 million worth of goods the company sold online surpassed catalog sales of $10.7 million.


Moderator Comment: What broader implications arise
from J. Crew’s February results announcement? [George
Anderson – Moderator
]

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