Online Grocery Services Meet Mixed Reviews

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Mar 28, 2002
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Safeway and Albertson’s both launched online grocery shopping services in the Bay Area earlier this month. They are easy to use and reasonably affordable, although shoppers must push through a number of small obstacles, reports The Mercury News.

After testing online shopping from Safeway
and Albertson’s, columnist
Mike Langberg found that the two big supermarket chains need to fix some shortcomings
to create home delivery operations that will endure. However, he came away from
his experience with an inclination to use the services regularly in the future.

According to Langberg, Safeway needs to revamp its online presentation, borrowing ideas from the Albertson’s superior site. And both companies should instruct their employees to invest the small amount of time required to check orders for completeness at the point of delivery. Otherwise, he found both online shopping services to be genuine time savers.

Moderator Comment: Are you surprised that Albertson’s
online site received higher marks than Safeway from the Mercury News columnist?

With Tesco as its partner, many expected Safeway to have
immediate advantages over Albertson’s competing home delivery program. Wonder
if some of the Tesco/Safeway problems are the result of translating English
into American? [George
Anderson – Moderator
]

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