NRF to Get Out the Vote
The retail industry has over 23 million people working in it and the National Retail Federation (NRF) wants them all to vote. That’s why the group has launched a voter registration campaign for the industry called “Voting is Your Business.”
“Voting is an important tool that citizens use to elect our leaders and hold them accountable,” NRF senior vice president for government relations Steve Pfister said in a press release. “NRF is encouraging its members and their employees to become active in the democratic process. Our campaign is intended to make that process as easy as possible and to encourage maximum participation.”
Mr. Pfister said NRF and its members are not looking to influence how industry workers vote. (“How our industry’s workers vote is their business.”)
A “Voting is Your Business” web site has gone online at www.nrf.com/Vote2006. Retailers are being asked to link to the page from their own web sites and/or provide the URL to employees.
Discussion Questions: What are your thoughts on the NRF’s “Voting is Your Business” campaign? Should there be any concerns that an industry or employer-sponsored
voter registration program will consciously or subconsciously influence how workers vote?