Now in Aisle 7, Home and Auto Insurance

Apr 03, 2003
George Anderson

By George Anderson

Asda announced earlier in the week that the chain’s shoppers can purchase auto,
home and travel insurance through the retailer.

David Rutley, director of financial services, Asda said “Our aim is to give
consumers what they really want – hassle-free insurance at ASDA prices, that
deliver great customer service on demand.”

Shoppers will initially be able to purchase policies over the phone. Asda plans
to make policies available online later in the year.

Asda has also confirmed it is considering offering additional financial services
such as credit cards and personal loans.

Moderator’s Comment: What are your thoughts on supermarkets
offering ancillary products and services?

It seems as though chain management has determined that
being simply a grocery retailer simply is just not enough anymore.
Anderson – Moderator

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