Nothing’s Made in America
By George Anderson
An Industry Week article asks if the ‘Made in America’ label still matters
The piece points out that even Wal-Mart, the poster company of American retailing,
has grown largely as the result of selling goods produced in countries outside
the United States.
Jim Altfeld, a strategic-planning consultant, told Industry Week, “Wal-Mart
sells Chinese goods and tons of it and people buy it because it’s cheap. If
I can get something for $5 less and I have four kids, that’s where I’m going.
With the consumer, it is strictly price, and they’re not going to pay more if
it’s an American-made good. They don’t care.”
Moderator’s Comment: Does ‘Made in America’ mean anything
to American consumers?
Consumers will tell you it does. Actual purchases suggest
it doesn’t. [George
Anderson – Moderator]