“Nordstrom Sells Service”
By George Anderson
Robert Spector, author of The Nordstrom Way: The Inside Story of America’s #1 Customer Service Company, says the company isn’t in the retailing business. It’s in the customer service business and that’s a lesson many retailers would do well to learn, he believes.
“Most companies are set up to make life easier for their organization as opposed to what works best for the customer,” he told the Richmond Times-Dispatch.
Mr. Spector provided an example of how Nordstrom’s culture of customer service goes beyond the sale of merchandise.
A shopper called a Nordstrom store because a hubcap came off her car while she was driving by the store. A store employee went out and found the hubcap, washed it for her and delivered it to the woman at her home. The shopper in question hadn’t even shopped at Nordstrom on the day her hubcap went on a trip of its own.
Moderator’s Comment: Why don’t more retailers have a culture of customer service similar to that at Nordstrom? Does
it cost more for retailers to provide a Nordstrom-type level of customer service or more to not have it?
Robert Spector told the Richmond Times-Dispatch, “Nordstrom sells service.” In the process of delivering that customer service, the company sells
a heck of a lot of merchandise, as well. –
George Anderson – Moderator