Nordstrom Going Global
is known for fashion selections and customer service that are among
the best in U.S. retailing. Now, the retailer is looking to bring those
things that make it special to American consumers to shoppers in 30
other countries across the globe. The company, however, is not building
stores to achieve its goal. It is going online.
are excited about this opportunity to better serve our customers
internationally,” said Jamie Nordstrom,
president of Nordstrom Direct, in a press release. “We’ve made it
a lot easier for our customers abroad to shop from nordstrom.com.
Sending great fashion merchandise from Nordstrom to friends and family
overseas is also more convenient than ever for our domestic customers.
We will continue looking for ways to improve the shopping experience
for customers, no matter where they live.”
both here in the U.S. and elsewhere, who place orders through the Nordstrom
International Shopping site have
the option of shipping to another country and paying in U.S. dollars
or other currency. When shoppers check out, they are given an estimated
time of delivery with a global tracking number. Shipments come with
a guaranteed exchange rate when the order is placed and they include
all international duties, taxes and delivery.
Questions: What do you think of Nordstrom’s approach to global expansion?
Will the chain be able to maintain those elements that make shopping
its stores special? Will we see others follow suit?
- Nordstrom International Shopping – website
Launches International Shopping in 30 Countries – Nordstrom,
- Nordstrom introduces international shopping The Seattle Times