No Stores Planned by Amazon, But Should There Be?
First London’s Sunday Times reported that Amazon.com was looking at
locations around England to establish stores where shoppers could go to pick
up items ordered online.
Shortly thereafter, an Amazon spokesperson said the
company has “no plans to open physical stores anywhere in the world.”
That would signal the end of the
story but it does raise an interesting question. Should Amazon.com be looking
at opening physical store locations either as a pickup-only option or as a
full retail establishment?
The original Times article reported Amazon was looking to “cash
in on rising customer demand for click and collect services where shoppers
buy online and then pick up their goods from a nearby store.”
“Consumers who are
fed up with waiting at home for deliveries are increasingly choosing to buy
online and collecting goods at a time that suits them,” wrote the reporter.
The article mentioned
Argos, John Lewis and Tesco as merchants offering online ordering and in-store
pickup. Argos, according to the Times,
estimates 18 percent of its online sales are picked up in stores. The company
expects half the televisions it sells for Christmas to be in-store pickups.
Questions: Would Amazon.com benefit from having locations for consumers to
pick up goods ordered online or is it better off avoiding this strategy? Does
in-store pickup give competitors of Amazon.com an advantage?
- Amazon denies
high street rumours – The Telegraph
in secret plan to open high street shops – The Sunday