No Netflix Saturdays
By George Anderson
Many consumers have marveled at the speed at which Netflix turns around returned
movies and gets new ones into their mailboxes. Many members of the video rental
service get new movies in a day. The ability to consistently accomplish this
feat is a testament to the company and its delivery partner, the U.S. Postal
Service (USPS). So, what will happen to Netflix once Congress approves the
end of Saturday postal deliveries?
Netflix, according to a report on The Big Money website, is the biggest
customer of USPS. The company expects to spend $600 million on postage this
year. But, with cutbacks in delivery service and potential hikes in the future,
is it possible that consumers may seek other DVD rental options?
According to The Big Money article, "The elimination of Saturday
delivery would mean that Netflix subscribers will have to endure two consecutive
days of no service — nothing to scoff at in a time when consumers have
come to expect high speeds and (nearly) instant gratification. And Saturday
is a big movie day; the blogger who runs the online bible for Netflix fanatics, Hacking
Netflix, said via telephone that many subscribers have come to expect
to receive movies on Saturdays and may be very disappointed."
Questions: What effect do you think the elimination of Saturday postal deliveries
will have on Netflix and the DVD rental market? How likely, for example,
are Netflix subscribers to try other video rental options with the elimination
of Saturday postal deliveries?
- Postal Service Files 5-Day Delivery Plan With Postal Regulatory Commission
– U.S. Postal Service
- Delivering Movies in Slow Motion – The Big Money