Nike and Apple to Take Flight Together
By George Anderson
Forget about being like Mike. Soon consumers will be able to be like Steve Jobs. (Steve Jobs?)
Apple Computer and Nike Inc. announced yesterday that the two companies were teaming up to produce an exercise system that communicates information wirelessly from a Nike sneaker to an iPod nano so that runners can track their speed, calories burned and distance traveled.
The Nike+iPod Sport Kit, as it will be known, will use a sensor in the shoe to communicate information via a computerized voice to the wearer. Following the workout, users can plug their iPod nano into their PC or Mac to transfer data to the Nikeplus.com web site.
Nike CEO Mark Parker said in a joint press release with Apple, “Nike+iPod will change the way people run. Nike+iPod creates a better running experience. We see many more such Nike+ innovations in the future.”
In addition to keeping track of performance, Apple has developed podcasts and special music mixes for exercisers on its iTunes Music Store.
Apple’s Jobs said, “We’re working with Nike to take music and sport to a new level. The result is like having a personal coach or training partner motivating you every step of your workout.”
The Nike+iPod Sport Kit will retail for $29 and will be available for purchase within the next 60 days.
Nike will initially introduce a Nike Air Zoom Moire (retail approximately $100) compatible with the new system. The sportswear company plans to introduce six more shoe models in the fall.
Moderator’s Comment: Will the Nike+iPod Sport Kit be a hit with consumers? Where do you see other new applications for technology to combine with common
tasks and/or recreational pursuits to make the experience easier or more fulfilling? –
George Anderson – Moderator
- Nike and Apple Team Up to Launch Nike+iPod – Apple Computer/Nike Inc.
- Nike Shoes Get Smart by Hooking Up With Apple’s iPod
– Los Angeles Times