Nico Water Chases Away Cigarette Cravings

May 29, 2002

Nico Water, bottled water spiked with two or four milligrams of nicotine, is being marketed as a supplement and is due to hit store shelves in July. QuickTest5 CEO Steve Reder says his company is going to great lengths to make sure the product is used safely by those over the age of 18.

“We are a firm believer of the ‘we card’ system,” says Mr. Reder. “We expect everybody to be carded at 18. Our bottles are packaged as 18 years and older product. Our bottles are tamper-proof. They are sold in two-pack and four-pack configurations. We are very, very cautious about this bottle and who is going to drink this,” he says.

Danny Goldrick of the Campaign for Tobacco Free Kids protests saying that “It should be regulated. It has a highly addictive drug in it. And it’s intended to help smokers treat nicotine addiction.”

Moderator Comment: Should retailers be required to
display Nico Water differently than other smoking cessation products?

Assuming the government has approved its sale, we see
little reason to “rope off” products such as this. Retailers are behind the
‘we card’ program and efforts are always being made to reduce shrink. [George
Anderson – Moderator

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