Next Generation SuperTarget to Open in Atlanta Area
By George Anderson
Shareholders will get the first glimpse of the new generation SuperTarget store when the company holds its annual meeting next month at a store in Acworth, Georgia.
According to the Atlanta Business Chronicle, the new SuperTarget will include a number of aesthetic changes such as larger windows to allow for more natural light in the store and changes to how various product categories are grouped.
Importantly, the store will focus more on grocery and health and beauty care, with the amount of space devoted to each expected to double that currently used in the company’s existing SuperTarget locations.
Carolyn Brookter, a Target spokesperson, said, “The bottom line is, we want to continue to make our stores more convenient for our customers. And with this SuperTarget, we want to provide a total shopping experience that also fits with our brand — where customers can enjoy shopping in an attractive and engaging environment.”
Mark Mille, an analyst with William Blair & Co., said, “(Target) has a long history of innovation and adding new merchandise. It’s always testing new ideas and it’s performed very well and continues to perform well.”
The Acworth store is expected to open in July and serve as the anchor for 40-acre Lakeside Marketplace retail development. It will be located at 3352 Cobb Parkway N.W. A Wal-Mart Supercenter currently serves the same market area with a unit a few blocks from where the SuperTarget will open.
Moderator’s Comment: What have been the relative strengths and weaknesses with the current generation of SuperTarget
stores? What do you expect the company will address with its new generation stores and what impact will that have on the top and bottom line performance of these units?
– George Anderson – Moderator